
Discover What’s New
Discover What’s New
Find local favorites, explore new Wild Deal savings, upcoming events, mouthwatering recipes, and more weekly newsletter. Check out the latest editions in the link below.

Berkshire Bounty
Every Penny Counts in Action!
In May, Wild Oats Market raised $2,240.63 to support Berkshire Bounty’s hunger relief efforts across Berkshire County. This donation helps provide fresh, healthy food to emergency programs such as the Williamstown Food Pantry, Al Nelson Friendship Center, and Berkshire Food Project. Amy delivered the check to Morgan, who shared it with the Berkshire Bounty team. Every contribution reflects our community’s commitment to food security, local action, and supporting neighbors in need.

Williamstown Farmer’s Market (WFM)
Neighbors Helping Neighbors: Wild Oats & Williamstown Farmers Market Unite. Wild Oats Market proudly partners with the Williamstown Farmers Market through “Every Penny Counts,” a program that supports local food security. When you round up at checkout in July 2025, your change helps fund efforts to ensure everyone in Williamstown has access to fresh, healthy food. Join us in making a difference—one penny at a time.

Northern Berkshire United Way
Wild Oats Market is proud to strengthen our collaboration with Northern Berkshire United Way through the Every Penny Counts Program, continuing our commitment to making a positive impact in the community. As we participate once again in the Spirit of Caring event, we’re dedicated to supporting initiatives that enhance early childhood education, healthcare, financial stability, and overall community well-being. By working together, we can create lasting change for families in Northern Berkshire County and Stamford, Vermont. Join us in this meaningful effort and help us make every penny count!


Berkshire Community Diaper Project
We are proud to announce our continued partnership with the Berkshire Community Diaper Project that supports good infant health care by providing diapers to 23 local food pantries and human service agencies in the Berkshire County community. Learn more about them by visiting this link.

Williamstown Community Chest
Exciting news for our community! Wild Oats Market is thrilled to announce our "Every Penny Counts" campaign in support of the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section: Read more here. Every penny truly counts!
Berkshire Community Action Council (BCAC)
Help us keep kids warm drop box spot at Wild Oats Market for BCAC Berkshire Community Action Council

AL NELSON Friendship Center Food Pantry
We are thrilled to announce that the recipient of Wild Oats Market’s August 2024 Every Penny Counts Program is the Al Nelson Friendship Center Food Pantry. Located in North Adams, MA, this incredible organization is dedicated to providing essential food assistance to individuals and families in need within our community. By supporting the Al Nelson Friendship Center Food Pantry, we are helping to ensure that no one in our area goes hungry.

The Brien Center
The Brien Center thanks our Northern Berkshire’s community for your support when you shop at Wild Oats Market!

Child Care of the Berkshires
Wild Oats Market named Child Care of the Berkshires as an Every Penny Counts Recipient nonprofit that supports early literacy programming, including home visiting, parent education workshops, Story Walks and parent child groups. These programs help empower parents as their children’s first teachers so they can prepare their children for school and life success.

Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient

Berkshire Helping Hands
Every Penny Counts Wild Oats Market recipient, Berkshire Helping Hands, is a beacon of hope reaching the hearts of individuals facing challenges in Northern Berkshire County.

Berkshire County Kids' Place and Violence Prevention Center, Inc. - Every Penny Counts Sept 2023 Recipient
Watch the interview to learn about the Berkshire County Kids’ Place and Violence Prevention Center that was our September 2023 Every Penny Counts Recipient at Wild Oats Market in Williamstown MA

Every Penny Counts Program May 2023
Amy had the honor of meeting with Mike from Williamstown Youth Center, Wild Oats Market’s May 2023 Every Penny Counts Program Recipient, to learn more about the programs, it’s history and their future in our community - view link to learn more

Every Penny Counts Program Donations are delivered…
Northern Berkshire Habitat for Humanity March 2023 Every Penny Counts Recipient

Donations delivered to Berkshire Food Project
Every Penny Counts round up for change donations from Wild Oats Market were delivered today to Berkshire Food Project.

Donations delivered to Berkshire Helping Hands
Every Penny Counts round up for change donations from Wild Oats Market were delivered today to Berkshire Helping Hands.